2018-10-01 | (Surreptitious) advertisement for a medication

The Dutch Advertising Code Committee (Reclame Code Commissie, RCC), received a complaint about communications in a brochure and on the website of the Stichting Bewegen Zonder Pijn (SBZP). The communications referred to a specific combination of ingredients. They seemed to be purely informative. But according to pharmaceutical industry association Neprofarm, they actually involved surreptitious advertising, partly originating […] Read more

2017-03-23 | Publication in EFFL 1/2017 – The Dutch Go Digital

The year 2017 started with some new and interesting developments in the Netherlands. An old voluntary food labelling scheme is about to be banned and clears the path to a new digital era. More than a decade ago, the Dutch food industry (and not only the Dutch..) struggled with effects of the Claims Regulation. How […] Read more

2016-09-16 | Children’s marketing: end of the blue tick

After all the commotion about the ‘Blue tick’ (“conscious choice”), the ‘Green tick’s little brother (“healthier choice”), the foundation ‘I Choose Conciously’ decided that as of 1 August of this year the Blue tick is no longer permitted on ‘products with children’s marketing’. So: no more colourful figures on the packaging and in advertising for […] Read more

2016-09-13 | 100% allergen-free?

Allergen-free, what does that actually mean? That was what crossed the minds of the complainants when they saw the claims (100%) allergen-free tomato and vegetable soup and allergen-free meat on the internet. The complainants took this case to the Advertising Code Authority (RCC): because what if you are allergic to meat? Or the herbs such as garlic […] Read more

2016-09-12 | Misleading claims on packaging: an update

Almost a year after the Teekanne judgment a Dutch version followed: Heks’nkaas. The NVWA was of the opinion that the name Heks’nkaas suggests that the product is “a type of cheese” and is therefore misleading with regard to the composition of the product. The District Court of Rotterdam refers to Teekanne but concludes that the […] Read more

2016-09-09 | What’s in a name? Goody Good Stuff

Are Goody Good Stuff sweets better or healthier than other sweets? The website says that they contain only natural flavourings and colourings. A complainant at the Advertising Code Committee (ACC) thinks the name Goody Good Stuff is misleading: the sweets contain just as much sugar as regular sweets. The President of the ACC made short […] Read more

2016-06-27 | Country Report: Unsafe foods in the Netherlands: strict rules on notification

Introduction What should a food company do if it suspects that a food product is possibly unsafe? Rules on necessary action taken by food companies are provided by Article 19 of the General Food Law Regulation (178/2002). These rules are harmonized and apply EU-wide. However, interpretation of the rules differ between Member States. In the […] Read more

2016-06-21 | Sarah lectures on social media in food law on 7th International Fresenius Conference

Last week, at the 7th International Fresenius Conference in Frankfurt (Mainz), Sarah Arayess lectured on “Health Claims and Functional Ingredients”. Sarah expanded on the rules applicable to food advertising on social media. Nowadays, most companies are well aware of e.g. the Claims Regulation rules. Claims on packaging and on websites often comply with legislation. But […] Read more