News

News

2012-12-12 | Wine may not be called “easily digestible”

It wouldn’t be Christmas dinner without a good glass of wine but have you ever considered giving your guests an easily digestible wine? Probably not. An easily digestible wine may sound a little strange but it caused a lot of commotion in Germany last year.A German wine producer stated that his wine was “easily digestible” […] Read more

2012-12-06 | Becel Pro-activ: no lies

Each year the Foodwatch organisation awards the “Gouden Windei” to the company that has the most misleading food marketing according to Foodwatch. This year it went to Unilever for its Becel Pro-activ campaign. The margarine mark alleges that its product actively reduces cholesterol and this claim is misleading according to Foodwatch. However, the criticism seems […] Read more

2012-11-28 | The Claim List in Dutch practice: Anticipation and alternative wordings

In the number 5 – 2012 issue of European Food and Feed Law magazine the “Country Report” for the Netherlands has been written by  Ebba Hoogenraad and Christine Fontaine. Click here for the original article. The Claim List in Dutch practice: anticipation and alternative wordings Recently the Board of Appeal (“CvB”) of the Dutch Advertising Code Committee […] Read more

2012-09-11 | Fruity Dutch advertisements: how misleading are they?

In the September issue of European Food and Feed Law magazine the “Country Report” for the Netherlands has been written by  Ebba Hoogenraad and Christine Fontaine. Fruity Dutch advertisements: how misleading are they? Recently, the Dutch Advertising Code Committee (“RCC”)  has made two distinctive decisions regarding advertisements for fruit products. We think these decisions are, […] Read more

2012-07-19 | Publication: 10 years General Food Law in The Netherlands

Recently the magazine European Food and Feed Law Review (EFFL) published a special edition about 10 years of General Food Law (GFL, (EC) 178/2002) in Europe. Ebba Hoogenraad en Christine Fontaine contributed an article about 10 years GFL in The Netherlands. Click here to read the article. Read more

2012-06-07 | Medication advertising: “… relieves the pain where you need it”

The advertiser must be able to prove a claim. An ad for a painkiller called Nurofen states, among other things, that: “If you sometimes feel pain, you know exactly where you need relief. Nurofen knows it too. That is why Nurofen was developed to work precisely where the pain is located. It gives you relief […] Read more

2012-05-20 | List of health claims finalised at last

It has finally happened!  Six years after publishing the Claims Regulation (EC 1924/2006), the list of 222 permitted health claims was published on 16 May 2012. A short transitional period applies, but as per 14 December 2012, no health claims can be used on packaging and in advertising that are not on the list. The […] Read more

2012-05-04 | Slimbread: also Board of Appeal applies article 13-list of the Claims Regulation

The Board of Appeal (‘CVB’) confirmed that the claims that Slimbread uses for her bread are not allowed. Like the Advertising Code Committee (‘RCC’) (see our news item of 2 March 2012) the CVB applies the article 13-list of the Claims Regulation yet. The advertising for Slimbread suggests that eating this bread has a slimming […] Read more

2011-06-27 | Health claim in Google Ad or Twitter?

New media, new rules? Not when it comes to using a health claim or a Google AdWord ad. As in the old world, in the Google Ad medical claims are prohibited. So no “Google Ad cystitis” in a cranberry ad. Even when the old folk wisdom is that it helps. Because an ad consists only […] Read more

2010-03-05 | EFSA again rejects a lot of health claims

Last week the European Food Safety Authority (EFSA) published its second batch of opinions on submitted health claims. The outcome is again disappointing for the food industry. In the first batch only one third of the claims was sufficiently substantiated, now this is even less: Only 9 of 416 claims are approved (such as ‘Melatonine […] Read more