Advertising law

We house the largest dedicated advertising law team in the Netherlands and are widely regarded as the pre-eminent law firm for advertising matters in the country (Chambers Europe). Our team is trusted by ad agencies, advertisers, and industry associations not only for strategic guidance but also for our ability to defend and protect their interests through skilled litigation. We represent clients in high-stakes court proceedings and before Dutch self-regulatory bodies, offering a robust defense and assertive advocacy in disputes that shape the advertising landscape.

Litigation is a cornerstone of our practice. We are highly experienced in tackling advertising-related disputes involving intellectual property rights, artificial intelligence, misleading advertising, comparative advertising, sustainability and environmental claims, and much more. Our team is adept at resolving disputes that arise from agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, and privacy issues. Whether appearing before civil courts or self-regulatory bodies, we deliver results-driven representation that safeguards our clients’ reputations and business interests.

In addition to litigation, we provide comprehensive guidance on advertising compliance, cross-border clearance work, contests, promotions, and all aspects of dispute resolution. Our ability to navigate complex legal frameworks allows our clients to confidently pursue bold and innovative marketing strategies.

As the Dutch member of the prestigious Global Advertising Lawyers Alliance (GALA), we offer seamless coordination of advertising and marketing advice in over 90 countries. Our GALA membership strengthens our ability to manage international disputes and provide clients with a global perspective on advertising law challenges.

With our unrivaled expertise and formidable litigation capabilities, we stand as the ultimate ally for clients navigating the complexities of advertising law, both domestically and on the global stage.