Daniël Haije
Partner | Lawyer (Advocaat)
T +31 (0)20 305 30 60
E dh@hoogenhaak.nl
Daniël is a seasoned litigator and trusted advisor in the field of advertising, marketing and e-commerce, offering clients strategic counsel on the full spectrum of legal issues impacting these industries. He has a proven track record of successfully representing clients in complex disputes before both civil courts and self-regulatory bodies, particularly in cases involving advertising campaigns, intellectual property disputes, and regulatory compliance challenges.
Operating from Amsterdam's vibrant creative hub, Daniël works with some of the world’s most innovative ad agencies and high-profile brands across diverse industries, including FMCG, food & beverages, online retail, entertainment, aviation, fashion, technology, and charity. He is particularly adept at protecting and enforcing intellectual property rights such as trademarks and copyrights, ensuring that his clients' creative assets remain secure and their reputations untarnished. Daniël’s litigation capabilities, combined with his industry-specific expertise, make him a formidable ally for brands and agencies navigating the legal complexities of today’s fast-paced advertising and e-commerce landscape.
Daniel teaches advertising law to lawyers at the “Martens Academie” post-graduate intellectual property program. He also teaches portrait law (right of publicity) at VU University Amsterdam. Daniel chairs the Netherlands Advertising Law Association (VvRr) and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.
What others say
“Daniël Haije stands out for his accessibility, [and] profound and resourceful approach to legal matters. He understands the business needs, making him an excellent advisor to navigate us through the complex landscape of advertising law.”
“Daniël Haije is easygoing and is a likeable person. With his character, he has repeatedly made a difference in difficult negotiations. He comes up with creative solutions and thinks in win-win situations.”
“Daniel Haije specialises in trade mark infringement and protection issues. He is also noted for impressive work in advertising cases. (…) As well as impressing several peers with his caseload, clients describe him as “smart, knowledgeable and he speaks our language. He understands our creative limitations and options”. (…) Clients praise him as a “very good speaker in court with the ability to improvise if necessary”, while also admiring his “thorough”approach.”
Representative work
Representing Holie Foods in summary proceedings against Lotus concerning comparative advertising on sugar levels in granola bars.
Representing KLM in a first-of-its-kind class action brought by Fossielvrij NL, alleging greenwashing by KLM.
Advising on the launch of a comprehensive European e-commerce initiative.
Negotiating a Master Services Agreement between a global advertising agency and a leading blue-chip client.
Representing L’Oréal in summary proceedings against Beiersdorf regarding allegedly misleading advertising for sunscreen products.
Representing Garmin in multi-jurisdictional proceedings involving comparative advertising claims against TomTom.
Representing Suitsupply in a landmark case before the Dutch Advertising Code Committee concerning nudity in outdoor advertising.
Obtaining an ex parte injunction on behalf of Gall & Gall against a direct competitor.
Daniël has registered intellectual property as his principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister). Based on this registration, he is required to obtain ten training credits per calendar year in this principal legal practice area in accordance with the standards set by the Netherlands Bar.