Ebba is highly recognized for her expertise handling high stakes advertising litigation. She advises on complex legal issues that arise in advertising and marketing activities. Ebba is also regularly involved in groundbreaking cases involving labelling and food regulation, and helps clients navigate regulatory requirements regarding product information and food law. She assists with recalls of food and non-food products and advises clients in case of enforcement by supervisory authorities such as the Netherlands Food and Consumer Product Safety Authority (NVWA).
Ebba is on the editorial board of the Dutch IP and advertising law journal IER. She is the former chair (and honorary member) of the Netherlands Advertising Law Association and chairs the National Advertising Law Conference. She is a former board member of the Benelux Trademark and Design Law Association and a former member of the supervisory board of World Press Photo.
What others say
“The “resolute, practical and competent” Ebba Hoogenraad is highly recognised for her expertise handling landmark advertising disputes, often involving labelling and food regulation. A client enthuses: “It is a pleasure to work with her.””
“A great lawyer in advertising-related IP law, whose advice has been solicited by clients such as Unilever and Heineken for years.
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“[She is] a renowned figure in advertising law, and attracts high praise from clients. “She’s fast, smart and speaks our language”, says one. She is also praised for her considerable knowledge and eye for detail.
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“ [She is] a “very empathetic person, enthusiastic and always straightforward and clear”, “she is service-oriented” and “excellent and quick with her advice.””
Recent work
Advertising law
Appeal regarding alleged misleading advertising by a major pharmaceutical enterprise.
Various procedures at the Advertising Code Committee and the Board of Appeal concerning misleading advertising, good taste and decency, alcohol advertising, advertising for health products and so on.
Representing the largest European supermarket retail chain in a dispute concerning comparative advertising.
Consultant for many different national and international advertising agencies.
Consultant regarding advertising law and Health, Beauty & Food law and court procedures for a prominent Dutch supermarket retail chain.
Representation of a Dutch optical retail chain in a series of comparative advertisements.
Drafting various (cooperation) agreements in the field of advertising.
Drafting general conditions, e.g. for promotional games of chance.
Representation of FNV in proceedings against the State at the Advertising Code Committee and the Board of Appeal regarding political advertising in connection with health policy reforms.
Product information law
Fundamental (business administration) procedure with regard to a ban on sales of a foodstuff by NVWA(Dutch Food and Consumer Product Safety Authority).
Preferred consultant of foodstuff manufacturers in cases of label checks and packagings (of e.g. alcoholic drinks).
Counsel in enforcement activities by NVWA with regard to alleged misleading packagings.
Advice on possible recall of a foodstuff / enforcement NVWA.
Advice to a large food company on the risk of deception in relation to claims on a product label.
Advice on the marketing of food supplements in the Netherlands (product name, composition requirements, labelling, health claims).
Advice on the marketing of a new cosmetics product.
Ebba has registered intellectual property as her principal legal practice area in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister). Based on this registration, she is required to obtain ten training credits per calendar year in this principal legal practice area in accordance with the standards set by the Netherlands Bar.