Chambers & Partners 2021
Renowned advertising practice acting for an enviable client base on both advisory and litigious matters. Particular expertise in trade mark matters in the fashion, automotive and food sectors. Also advises clients on parallel import and licensing mandates. Clients value the firm for its foresight, one reporting that the lawyers "can warn of commercial complications," before adding: "They really put themselves in my position." Another cites the practice's customer-oriented approach, recalling how "the lawyers adapted their strategy to meet my wishes."
Legal 500 2021
‘Hoogenraad & Haak is a very strong boutique firm in IP, advertising law and food-law related matters. The team is extremely knowledgeable, creative-thinking, pragmatic, responsive, and proactive, while being also affordable for the Dutch market. A dream team, really.’
‘This team boasts extreme brainpower and experience and proves to effectively use this in practice. They are highly responsive, transparent on the process, very thorough litigators. Honest too, if you don’t have a case they will tell you! I like the high level of partner involvement.’
WTR 1000 2020
Leading the way in the field of advertising, Hoogenraad & Haak is “definitely a top player and a go-to for any trademark case”. “This team has a proven record of delivering top-notch work, often outperforming the bigger international players who are unable to offer the same level of quality, service and cost efficiency.” Fashion, food and retail aficionado and head of the IP practice Maarten Haak is “a practical and strategic practitioner who gets to the heart of matters to finds creative solutions for clients”. Often lining up beside him, with years of contentious and anti-counterfeiting experience, Moïra Truijens is a “master tactician, perfect case manager and excellent team player”. Comparative advertising whizz Daniël Haije is also an “established attorney in his field”. “When it comes to trademarks in the context of advertising, he is broadly recognised as one of the very few true thoughtleaders.”