A television commercial for women's underwear by Dutch retail chain Zeeman shows women in underwear in all kinds of situations. Women’s buttocks are prominently featured. Complainants find the commercial women-unfriendly, sexist and too naked for a time slot when children also watch TV. They also complain that Zeeman encourages women to distribute erotic selfies. The complaints raise the question whether the commercial is contrary to good taste and/or decency.
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