A webshop may not claim that reviews are authentic if this has not been investigated. And the posting of fake reviews by webshops (or having them posted) is now misleading by definition. This follows from the new e-commerce rules that apply since May 28, 2022 as a result of the implementation of the Modernization Directive (2019/2161).

But how does one prove that a review is fake or real?

AdvertisingDaniel HaijeJuly 12, 2022ACC, advertising, review, reviews, fake reviews, webshop

Fake it until you make it: soon to be explicitly prohibited

Sometimes product review in webshops are too good to be true. Some sellers on the Internet seem unable to resist the temptation to make reality look a little rosier, writing product reviews for their own products under a false profile.

AdvertisingDaniel HaijeMarch 30, 2021webshop, review, fake, fake reviews, ACM

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