Those who want to make comparative advertising must jump through a high hoop. Specsavers has experienced that. Its campaign 'The Truth' does not meet the rules of art. A ban follows. Specsavers had an eye-catching campaign titled "The Truth” (in Dutch: De waarheid). Well known pianist Wibi Soerjadi performs in that campaign. The tenor: at Specsavers the hearing aids are much cheaper and better than at other audiologists.
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