“The Krullaards Perfect Body Reset therapy puts you right again. The tilt of the hips with respect to the spinal column is removed with the plate.” This was the promise of Krullaards on their website. Therapy in which a patient stands in various positions on a vibrating plate in order to assist in the tilt of the hips and thus remove the difference in the length of the legs.
Read MoreSmall kids are afraid of the dark, and also very afraid of the scary clown on the bus-shelter poster for the annual Halloween party in fun park Walibi. The bus-shelter was located within 170m of a day-care centre and pre-school play centre. Too close, according to the Advertising Code Committee (ACC). Obviously, the question of whether the advertisement is contrary to good taste and decency is subjective. However, in the case of advertisements in public spaces, one cannot avoid them, and thus this is judged a bit more strictly.
Read More“Mmm, tasty. Mmm, also tasty.” Lidl is allowed to advertise its products in this way in its campaign “Waar kies jij voor?” (What do you choose?), so the Advertising Code Committee (ACC) decided on 7 March 2016. In the campaign, Lidl compared a number of private label products with premium brand products.
Read MoreIn our last country report (EFFL 06/2015), we stressed that the Dutch Advertising Code Committee (ACC) is a force to reckon with in Dutch food law. Apart from applying rules on misleading and comparative advertising, the ACC also applies specific statutory food regulations, such as provisions on food information (FIC Regulation) and on nutrition and health claims (Claims Regulation).
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