Whole-wheat products full of corn? Not always!

The month of December is almost upon us again. To show the best you at Christmas dinner or at an old and new party, try to make healthier choices. For example, you choose to eat less meat and replace rusk with the wholemeal variety. What appears? The whole-wheat rusk in your basket does not consist entirely of whole-wheat flour, but also contains other wheat flour. This may make your rusk less healthy than you thought.

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Packaging margarine ‘Eat Plants. Not Palm please’ is misleading

The Flower Farm misleads consumers by saying on its margarine packaging that palm oil destroys tropical rainforest. Furthermore, The Flower Farm is not allowed to say in its TVC that Orangutans are eradicated by palm oil. The Flower Farm’s call that consumers can save up to 30 m2 of rainforest per family by buying and eating The Flower Farm margarine is also misleading and forms a prohibited environmental claim.

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New SRC campaign: “#Ad. Recognize the advertising on the Internet.”

On 27 August 2019, the Advertising Code Foundation (SRC) launched a campaign called "#Ad. Recognize the advertising on the Internet". The aim: to underline the importance of transparency around advertising via social media. SRC provides extensive information on the subject on its website, including an advisory tool, a do's & dont's cheatsheet, FAQ's and, to top it all off, a real #Ad toolkit with logos to label advertising on social media, among other things. See: https://www.reclamecode.nl/social/

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If a trademark has not been used normally: just re-register?

Can you re-register a trademark if it hasn't been used for five years? This would allow the trademark to be declared invalid. Or does the law preclude such a repeated deposit? In the Pelican case, the General Court had already ruled in 2012 that an application may not be repeated exactly, at least not if the purpose of the identical application is to circumvent the rules for use. In the MONOPOLY case, the Board of Appeal has now nuanced that view.

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The stand-up pouches from Capri Sun: handy, but not (any longer) protected

Who doesn't know them, Capri Sun’s iconic standing bags. Since 1969, Capri Sun has been packaging its fruit juices in flexible, aluminium-coloured standing bags. The stand-up bag has many advantages. The material ensures that the fruit juice remains cooled for a long time, the shape makes it easy to carry and prevents spillage. The only disadvantage is that the high functionality of the stand-up bag is precisely a dealbreaker for trademark protection.

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Parallel import: trademark infringement, or not?

Parallel import involves trade in original products. However, because the products are intended for another market (and not for Europe), they are purchased at lower prices. These parallel imported goods are then offered for sale in Europe against lower prices and not through the official distribution channel. This is a major problem for many trademark owners.

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What about nitrous oxide in advertising?

Nitrous oxide is a hot topic at the moment. The street is dotted with cartridges and balloons. Many municipalities have already banned party drugs at certain events and locations. In Amsterdam there is now a real "laughing-gas king" who, with his company, Ufogas, advertises on billboards for laughing-gas balloons. The increasing use of nitrous oxide is controversial.

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All Rembrandts in the Rijksmuseum?

All of Rembrandt's works of art collected in one museum? It can't be. Everybody knows that, right? Nevertheless, the enormous banner "ALL THE REMBRANDTS UNTIL 10 JUNE 2019" on the facade of the Rijksmuseum gave a visitor the illusion that this utopia had become reality. It turned out that the exhibition contains only the works from the Rijksmuseum's own collection.

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Copyright protection of ideas?

We get this a lot: you have a good idea for a book/app/film/game and you want to make sure that no one else takes your idea and runs with it. Is your idea or concept protected by copyright?The short answer is no. The protection offered by copyright is only intended for the so-called expression of the idea or concept. The concept of a movie about young wizards at a school for magic cannot be protected, but the movie Harry Potter and the Philosopher's Stone itself can be.

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