Posts in Advertising
The plant-based ‘dairy’ variations of Alpro: soya becomes dairy?

The (plant-based) dairy industry is still keeping minds occupied. The European Court of Justice held last summer that the protected terms ‘milk’, ‘yoghurt’ or ‘cream' could not be used as the name or designation of a non-dairy product. Since then, the name 'soya milk' has been a no-go. But how does this stack up if they say that a product is a variation on yoghurt, or an alternative to dairy?

Read More
Advertising, FoodDaniel Haije
Icy cold bubbles for the New Year

We know that champagne growers are (rightly) proud of their sparkling wine. Nothing gets their hackles up more than when some "fizz" is produced from a region other than Champagne, or in a different way. After all, it’s with good reason that they got the name Champagne covered by a Protected Designation of Origin (PDO).

Read More
Advertising, FoodDaniel Haije
Whole grain cereals

Quaker Oatmeal Granola with 94% whole grain cereals. Sounds good, right? When a consumer inspects the list of ingredients on the back of the packaging she finds the product only contains 63% of whole grain cereals.

Read More
Advertising, FoodDaniel Haije
Tofu milk can’t be called milk!

What’s in a name? Some years back, the dairy industry did a lot of lobbying in Brussels. Dairy names like milk, cheese and butter are protected designations. Milk may only be called milk if it is obtained from the udders of an animal: hence cows' milk, goats' milk and camels' milk. But what impact does this have on soya milk?

Read More
Advertising, FoodDaniel Haije
Child-rearing tips from SIRE: opinions can (and do) differ!

In July, at around the same time as Dutch Railways announced its gender-neutral public announcement policy, the much discussed SIRE commercial was shown on TV. 'Let boys be real boys again' is its message. The two media announcements seemed to express contradictory positions on a hot topic in society – so gossip around the coffee machine was guaranteed. Should we expect a complaint to be filed with the Dutch Advertising Code Authority (RCC) about the SIRE commercial?

Read More
AdvertisingDaniel Haije
ACM in action part II: gigantic fines to Corendon remain

A while ago, the Netherlands Authority for Consumers & Markets (ACM) warned the automobile sector for incorrectly displaying car prizes. Shortly before that, the ACM had already addressed the travel industry. The ACM imposed two gigantic fines to the travel agency Corendon of a total amount of € 350.000. Recently, the District Court of Rotterdam declared Corendon’s appeal against these fines unfounded.

Read More
AdvertisingDaniel Haije
Witches, wise women and magic spells

The product Heks’nkaas (literally ‘witches’ cheese’) has been receiving attention in IP circles for a while now. Levola, the producer of Heks’nkaas, has been embroiled in legal action for a number of years concerning the copyright protection of the flavour of the cream cheese spread. It has not been able to stop imitators on the grounds of flavour.

Read More
Advertising, FoodDaniel Haije