In July 2022, a complaint was submitted at the ACC against brewer Liefmans' claims "alcohol-free" and "0.0" on the label and website of its Liefmans Fruitesse 0.0 beer. Why? Both the use of '0.0' and 'alcohol-free' would be misleading. In fact, as was also stated on the Liefmans website at the time of the complaint, the fruit beer contains less than 0.05% alcohol. The beer is thus not completely alcohol-free.

AdvertisingDaniel HaijeSeptember 27, 2022alcohol, advertising

High discounts on alcohol prohibited from July 1st

On July 1st the new Alcohol Act will enter into force, replacing the Drinks and Catering Act. These new rules aim to prevent alcohol use by young people and combat problematic alcohol use in the Netherlands. The most prominent change is the ban on discounts above 25% in retail stores (Art. 2a Alcohol Act). This puts an end to offers such as 'buy one, get two’ or 'three for the price of two'.

Food, AdvertisingDaniel HaijeJune 23, 2021alcohol, food law, Alcohol act, NVWA, Dutch Food and Consumer Product Safety Authority, discount

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