On July 1st the new Alcohol Act will enter into force, replacing the Drinks and Catering Act. These new rules aim to prevent alcohol use by young people and combat problematic alcohol use in the Netherlands. The most prominent change is the ban on discounts above 25% in retail stores (Art. 2a Alcohol Act). This puts an end to offers such as 'buy one, get two’ or 'three for the price of two'.
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