Using ChatGPT, Midjourney, Dall-E 2, Stable Diffusion and other AI applications in the production of advertising campaigns is super convenient and can save a lot of time and money. However, such use is not without legal risk. Not surprisingly, many ad agencies and international advertising networks have put the use of AI on hold, banned it, or subjected it to strict rules. But what legal risks are we really talking about? Without pretending to be exhaustive, in this post I will mention two relevant issues in the field of Dutch copyright law.
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