Copyright meets ad agencies using (generative) artificial intelligence

Using ChatGPT, Midjourney, Dall-E 2, Stable Diffusion and other AI applications in the production of advertising campaigns is super convenient and can save a lot of time and money. However, such use is not without legal risk. Not surprisingly, many ad agencies and international advertising networks have put the use of AI on hold, banned it, or subjected it to strict rules. But what legal risks are we really talking about? Without pretending to be exhaustive, in this post I will mention two relevant issues in the field of Dutch copyright law.

AdvertisingDaphne VrielingOctober 4, 2023AI, artificial intelligence, Advertising, advertising law, copyright

Court of Justice: upload filter Copyright Directive provides right balance

The so-called "upload filter" from the Copyright Directive does not violate fundamental rights. It provides sufficient guarantees to protect freedom of expression and information. So ruled the Court of Justice of the EU on 26 April 2022.

Less attractive equipment also deserves copyright protection

Contrary to what is generally assumed, copyright does not only apply to books, films, paintings and design objects. Everyday utensils (works of applied art) can also be protected by copyright.

Intellectual PropertyDaniel HaijeSeptember 24, 2021Intellectual property, vacuum cleaners, copyright

If you make a copyright claim, you should know the ropes

When can you, as a client, (whether or not together with your supplier) be considered a copyright holder? This question, among others, was the subject of discussion in a spicy case about the copyright on SM whips.

Intellectual PropertyDaniel HaijeSeptember 24, 2021copyright, Intellectual property, whips

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