Advertisers and content creators should make their collaboration sufficiently clear in advertising messages. This can be done by "#ad," for example, but there are other ways. An example is "#LiptoniceTeaAmbassador."
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On 17 May 2022, the Dutch Media Authority (CvdM) published the new Policy Rule on Qualification of Commercial Media Services on Demand 2022. Very briefly: as of 1 July 2022, vloggers with 500,000 or more followers must register with the CvdM, join the Advertising Code Committee, register with NICAM (age rating) and comply with the rules of the Media Act (including the also renewed policy rules of the CvdM on sponsorship and product placement).
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