Update: proposal for new legal maximum vitamin B6 in food supplements

On 1 February 2018 a draft proposal was sent to the European Commission by The Netherlands, announcing a new maximum level and several mandatory warning for vitamin B6 in food supplements. Levels of vitamins and minerals in food supplements are not yet harmonized on a European level, which is why the rules on maximum levels differ per member state. A challenge to those active in more countries.

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Advertising, FoodDaniel Haije
The plant-based ‘dairy’ variations of Alpro: soya becomes dairy?

The (plant-based) dairy industry is still keeping minds occupied. The European Court of Justice held last summer that the protected terms ‘milk’, ‘yoghurt’ or ‘cream' could not be used as the name or designation of a non-dairy product. Since then, the name 'soya milk' has been a no-go. But how does this stack up if they say that a product is a variation on yoghurt, or an alternative to dairy?

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Advertising, FoodDaniel Haije
Icy cold bubbles for the New Year

We know that champagne growers are (rightly) proud of their sparkling wine. Nothing gets their hackles up more than when some "fizz" is produced from a region other than Champagne, or in a different way. After all, it’s with good reason that they got the name Champagne covered by a Protected Designation of Origin (PDO).

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Advertising, FoodDaniel Haije
Whole grain cereals

Quaker Oatmeal Granola with 94% whole grain cereals. Sounds good, right? When a consumer inspects the list of ingredients on the back of the packaging she finds the product only contains 63% of whole grain cereals.

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Advertising, FoodDaniel Haije
Tofu milk can’t be called milk!

What’s in a name? Some years back, the dairy industry did a lot of lobbying in Brussels. Dairy names like milk, cheese and butter are protected designations. Milk may only be called milk if it is obtained from the udders of an animal: hence cows' milk, goats' milk and camels' milk. But what impact does this have on soya milk?

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Advertising, FoodDaniel Haije
Child-rearing tips from SIRE: opinions can (and do) differ!

In July, at around the same time as Dutch Railways announced its gender-neutral public announcement policy, the much discussed SIRE commercial was shown on TV. 'Let boys be real boys again' is its message. The two media announcements seemed to express contradictory positions on a hot topic in society – so gossip around the coffee machine was guaranteed. Should we expect a complaint to be filed with the Dutch Advertising Code Authority (RCC) about the SIRE commercial?

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AdvertisingDaniel Haije