In a YouTube video the dairy producer Melkunie claims to be on the sustainable tour: Melkunie is planting 40,000 trees. That's not greenwashing. Why not? Melkunie does what it says and also explains its sustainability claim. The fact that dairy production has harmful effects on the environment does not mean that Melkunie should no longer use the word sustainable.
Read MoreThe Butcher vs. The Butcher Shop, The Baker vs. The Bakery: what can the owner of a descriptive trade name do against another company with a descriptive trade name? This question occupied many a lawyer with an interest in intellectual property law. The Supreme Court has now made a decision in its ruling in DOC Dairy Partners/Dairy Partners.
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