In a YouTube video the dairy producer Melkunie claims to be on the sustainable tour: Melkunie is planting 40,000 trees. That's not greenwashing. Why not? Melkunie does what it says and also explains its sustainability claim. The fact that dairy production has harmful effects on the environment does not mean that Melkunie should no longer use the word sustainable.
Read MoreSustainability claims are important. As a company you want to be able to communicate what you have already achieved, and what your ambitions are to help our planet. As a consumer, you want to know exactly what the sustainable element of the product or service is. And you want to be able to trust that. Greenwashing is counterproductive.
Read MoreThe expressions about sustainability are numerous, as are the rulings of the Advertising Code Committee on this subject. Here are some tips and general guidelines to see through the forest of sustainable/green/eco trees.
Read More
