Posts in Advertising
A flyer from a group of Concerned Citizens

In November 2020 many Dutch received a flyer from an action group called 'Bezorgde Burgers' (Concerned Citizens). At first glance the flyer contained innocent quotes from Albert Einstein and Benjamin Franklin. This soon changes when it is claimed that corona can be treated perfectly with supplements and medicines. Also, face masks would be bad for your health and lockdowns would cause a decrease in resistance. The anti-corona flyer was not well received by the complainant. He therefore filed a complaint with the Advertising Code Committee (ACC).

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Global Advertising Lawyers Alliance (GALA) publishes overview of ad law developments

The Global Advertising Lawyers Alliance (GALA) released its year-end round-up of major advertising law developments in more than fifty countries around the world – from Argentina to Zimbabwe. Daniël Haije (Global Vice-Chairman of GALA) wrote the chapter on the Netherlands. GALA is an alliance of lawyers located throughout the world with expertise and experience in advertising, marketing and promotion law. The alliance is ranked as a Band 1 legal network in Chambers Global.

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AdvertisingDaniel Haije
Golden moments are experienced with beer

It feels like an eternity ago. A couple of months ago we were actually allowed to sit on the terrace and in the sun, while enjoying a beer, and forgetting about corona for a moment. Due to the compulsory closure, the hospitality industry had already had a hard time at that time. That is why the Dutch Brewers gave the catering industry a helping hand by launching the "Golden Moments are experienced with beer" campaign.

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Food, AdvertisingDaniel Haije
A botanical? Substantiate the health claim thoroughly

For the time being, so-called botanical products may make a health claim, for example, for a vitamin supplement. This is despite the fact that EFSA has still not assessed the associated scientific files. This is because the outcome of political wrangling over how to assess the evidence for the claim has been awaited for years. But the reins have been tightened!

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Advertising, FoodDaniel Haije
Meat designations for vegetable alternatives, still a hot topic

De Vegetarische Slager (“The Vegetarian Butcher”) scores one hit after the other: from vegetarian chicken pieces to vegan petit filet a l'Americain, the Dutch are discovering these meat substitutes more and more. Recently, the Advertising Code Committee received a complaint about a radio commercial in which BBQ King Jord Althuizen cooks with the vegan Bofkipburger of the popular meat substitute brand.

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Food, AdvertisingDaniel Haije
Share, like & win!

Anyone who, after reading the title of this article, was hoping for a giveaway from Hoogenraad & Haak will unfortunately be disappointed, that is not what this article is about. The holidays are coming up, this means a lot of gifts will be given.

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AdvertisingDaniel Haije
Bacon made from chicken: meat names overhauled?

In the summer of 2019, New York Pizza launched pizzas with a cauliflower-bottom. This did not go unnoticed. The YouTube clip contained a big wink to telephone sex lines and was therefore able to go through the brackets - it was obviously a parody. For the posters at bus stops nationwide - containing a naked woman with two cauliflowers in front of her breasts - things didn't end so well.

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Advertising, FoodDaniel Haije