Posts in Food
High discounts on alcohol prohibited from July 1st

On July 1st the new Alcohol Act will enter into force, replacing the Drinks and Catering Act. These new rules aim to prevent alcohol use by young people and combat problematic alcohol use in the Netherlands. The most prominent change is the ban on discounts above 25% in retail stores (Art. 2a Alcohol Act). This puts an end to offers such as 'buy one, get two’ or 'three for the price of two'.

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Golden moments are experienced with beer

It feels like an eternity ago. A couple of months ago we were actually allowed to sit on the terrace and in the sun, while enjoying a beer, and forgetting about corona for a moment. Due to the compulsory closure, the hospitality industry had already had a hard time at that time. That is why the Dutch Brewers gave the catering industry a helping hand by launching the "Golden Moments are experienced with beer" campaign.

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Food, AdvertisingDaniel Haije
A botanical? Substantiate the health claim thoroughly

For the time being, so-called botanical products may make a health claim, for example, for a vitamin supplement. This is despite the fact that EFSA has still not assessed the associated scientific files. This is because the outcome of political wrangling over how to assess the evidence for the claim has been awaited for years. But the reins have been tightened!

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Advertising, FoodDaniel Haije
Meat designations for vegetable alternatives, still a hot topic

De Vegetarische Slager (“The Vegetarian Butcher”) scores one hit after the other: from vegetarian chicken pieces to vegan petit filet a l'Americain, the Dutch are discovering these meat substitutes more and more. Recently, the Advertising Code Committee received a complaint about a radio commercial in which BBQ King Jord Althuizen cooks with the vegan Bofkipburger of the popular meat substitute brand.

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Food, AdvertisingDaniel Haije
Bacon made from chicken: meat names overhauled?

In the summer of 2019, New York Pizza launched pizzas with a cauliflower-bottom. This did not go unnoticed. The YouTube clip contained a big wink to telephone sex lines and was therefore able to go through the brackets - it was obviously a parody. For the posters at bus stops nationwide - containing a naked woman with two cauliflowers in front of her breasts - things didn't end so well.

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Advertising, FoodDaniel Haije
Misleading food packaging: where is it going?

On 7 November, the NVWA (enforcer), VWS (legislator), the food industry FNLI, the Consumers' Association and lawyers held talks at the Annual Conference on Food Safety and Integrity. The entire food industry was watching. As a lawyer, I spoke to Inge Stoelhorst of the Ministry of Health, Welfare and Sport in a panel. Later Yvonne Huigen (NVWA) and Marloes Kneppers (FNLI) joined the discussion.

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Whole-wheat products full of corn? Not always!

The month of December is almost upon us again. To show the best you at Christmas dinner or at an old and new party, try to make healthier choices. For example, you choose to eat less meat and replace rusk with the wholemeal variety. What appears? The whole-wheat rusk in your basket does not consist entirely of whole-wheat flour, but also contains other wheat flour. This may make your rusk less healthy than you thought.

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Packaging margarine ‘Eat Plants. Not Palm please’ is misleading

The Flower Farm misleads consumers by saying on its margarine packaging that palm oil destroys tropical rainforest. Furthermore, The Flower Farm is not allowed to say in its TVC that Orangutans are eradicated by palm oil. The Flower Farm’s call that consumers can save up to 30 m2 of rainforest per family by buying and eating The Flower Farm margarine is also misleading and forms a prohibited environmental claim.

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