Zeeman goes naked

A television commercial for women's underwear by Dutch retail chain Zeeman shows women in underwear in all kinds of situations. Women’s buttocks are prominently featured. Complainants find the commercial women-unfriendly, sexist and too naked for a time slot when children also watch TV. They also complain that Zeeman encourages women to distribute erotic selfies. The complaints raise the question whether the commercial is contrary to good taste and/or decency.

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High discounts on alcohol prohibited from July 1st

On July 1st the new Alcohol Act will enter into force, replacing the Drinks and Catering Act. These new rules aim to prevent alcohol use by young people and combat problematic alcohol use in the Netherlands. The most prominent change is the ban on discounts above 25% in retail stores (Art. 2a Alcohol Act). This puts an end to offers such as 'buy one, get two’ or 'three for the price of two'.

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The truth with a grain of salt

Those who want to make comparative advertising must jump through a high hoop. Specsavers has experienced that. Its campaign 'The Truth' does not meet the rules of art. A ban follows. Specsavers had an eye-catching campaign titled "The Truth” (in Dutch: De waarheid). Well known pianist Wibi Soerjadi performs in that campaign. The tenor: at Specsavers the hearing aids are much cheaper and better than at other audiologists.

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Repeated filing of trademarks in bad faith?

When is a trademark owner in bad faith when filing his trademark repeatedly? The General Court ruled on this issue in the case of Hasbro v. EUIPO. Hasbro had the trademark Monopoly registered several times. In 2019, EUIPO declared the mark partially invalid (for part of the goods and services), alleging that Hasbro had acted in bad faith when applying to register the mark. Hasbro appealed this decision, but the Board of Appeal and recently the General Court rejected it.

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Cancellation IMPOSSIBLE BURGER brand impossible task

There is a rule in trademark law that descriptive indications may not be monopolized as trademarks. These designations must be kept free for everyone. For example, the word "Apple" cannot be a trademark for apples. Nor can Apple sue supermarkets and greengrocers for their use of the descriptive designation apple.

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A flyer from a group of Concerned Citizens

In November 2020 many Dutch received a flyer from an action group called 'Bezorgde Burgers' (Concerned Citizens). At first glance the flyer contained innocent quotes from Albert Einstein and Benjamin Franklin. This soon changes when it is claimed that corona can be treated perfectly with supplements and medicines. Also, face masks would be bad for your health and lockdowns would cause a decrease in resistance. The anti-corona flyer was not well received by the complainant. He therefore filed a complaint with the Advertising Code Committee (ACC).

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